CONSULTING · TRAINING · MENTORING
Better customer experience starts with the details
I help businesses look at their service through the customer's eyes, identify weak points and turn good ideas into a stronger overall experience.
My background combines hospitality, customer service, marketing, retail, e-commerce and project management. I work with entrepreneurs and teams who want to improve customer experience and develop their business in a practical and commercially relevant way.
GET IN TOUCHHOW I CAN HELP
A practical outside perspective on your business
CUSTOMER EXPERIENCE
Service & hospitality
Reviewing the customer journey, service standards and the small details that shape how guests and customers experience your business.
MYSTERY SHOPPING
See your business through the customer's eyes
Independent evaluation of the service or shopping experience, followed by clear observations and practical recommendations.
MARKETING
Positioning & sales
Clarifying who you are selling to, what you really offer and how to communicate it clearly and credibly.
E-COMMERCE
Online sales & Amazon
Practical consulting on e-commerce, international sales, product positioning and Amazon-related projects.
RETAIL
Shopping experience
Customer journey, service, visual presentation and retail details that influence both purchase decisions and brand perception.
PROJECT MANAGEMENT
From idea to execution
Structuring projects, setting priorities and bringing different people and workstreams together around a clear objective.
TRAINING & MENTORING
Ideas only matter when they work in practice
I provide training and mentoring for entrepreneurs and teams focused on customer experience, service, hospitality, marketing and business development.
My mentoring experience includes Estonia's tourism export programme, as well as training and mentoring tourism entrepreneurs.
MY APPROACH
Practical, detailed and straightforward
I do not simply provide a long list of ideas. I look at what works, what creates friction for the customer and which changes are most likely to make a meaningful difference.
The goal is a better experience for the customer and a clearer, stronger business for the company.
WORKING TOGETHER
Who I work with
Hospitality & tourism
Accommodation providers, hotels and tourism businesses looking to strengthen guest experience and positioning.
Service & retail
Businesses where customer journey, service quality and sales experience directly influence results.
E-commerce & brands
Companies developing online sales, products or international market opportunities.
HELEN VIHTOL
Let's talk about your business
If you need an experienced outside perspective, consulting, training, mentoring or a mystery shopping project, get in touch.
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